Roar & Growl is a unisex salon chain that provides a premium experience of head-to-toe grooming & hair styling at an exceptional value. Their aim is to provide scientifically-driven services by certified professionals at an affordable price.
The objective of this project was to position Roar & Growl not just as a salon but as a luxury experience that looks at grooming as a combination of Science and Art. Brandzpree's idea was to give the brand a classy appeal with the vibe of a tattoo studio.
Roar and Growl Salon
Brand Strategy, Brand Identity, Packaging Design
The visual identity consists of a fairly minimalistic design language that gives the sense of a classy, modern, and professional feel. In combination with the brand color palette, the Blackletter font is used to represent the combination of Art and Science that the brand believes styling and grooming to be.
The retro elements of leather pair well with the modern and elegant branding of Roar & Growl. Rather than just a traditional small business, the identity is carried forward to create a set of corporate assets that would enable the sustainable future expansion of the business.
