Lumina Scented Candles is a brand that produces a distinctive collection of aromatic candles with a wide range of scents extracted from pure and natural sources.
The objective of this project was to position Lumina as a sustainable brand that extracts scents from natural sources and is also known to employ environment-friendly practices in its business operations. Lumina was to be positioned as a friendly brand while keeping the premium, luxury feels intact.
The strategic positioning as well as the visual identity needed to reflect the classy experience and the magical scents that the business aims to be known for. Brandzpree's goal was to give this small business a global and approachable appeal in terms of its look and feel.
Lumina Scented Candles
Brand Strategy, Brand Identity, Packaging Design
The letter 'I' in the wordmark of Lumina consists of a 4-pointed star that replaces the traditional 'Tittle', which is nothing but the dot that's present in lowercase 'i' and 'j'. The complete graphic of the letter represents the structure of a traditional candle which has a long body with a flame on the top of it.
The 4-pointed star is selected as the brand's design element. In combination with the wide range of colors from the brand color palette, it's used to represent the various flavors of distinct aromas produced by Lumina.
