Herculean Health Club is a Fitness & Wellness brand that focuses on personal training and at-home workouts, through its wide product line of fitness wear, workout plans, and diet plans. HHC not only focuses on physical health but also understands the importance of developing strong mental health in order to ensure a healthy lifestyle.
The objective of this project was to position HHC as a one-stop solution for all things fitness. Most fitness brands these days are either too friendly and childlike, or they are too motivational and athletic. Brandzpree's aim was to strategically establish HHC somewhere in the middle, as an approachable brand with immense expertise in health and wellness.
Herculean Health Club
Brand Strategy, Brand Identity, Social Media Design
The ‘H’ of the brand icon was used as a reference and the iconography grid was developed for designing the icons for various categories of HHC’s products.
The 'HHC Shield' is used as a bold and attractive graphic tool to bring consistency to all the brand assets, especially social media designs and marketing communications. The graphic element works best with the brand imagery that primarily consists of Black and White images of individuals performing any activities related to improving their physical and mental health.
