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How Did Pepsi Become Coca-Cola’s Biggest Enemy? | PepsiCo’s Branding Case Study
This branding case study talks about the brand strategy, visual identity, and marketing brand wars employed by PepsiCo, a global food brand.
10 min read


How Did IKEA Become an Iconic Brand? | IKEA Branding Case Study
IKEA's branding case study talks about the business strategies, brand strategy, visual identity, and marketing tactics employed by IKEA.
8 min read


What Are The 9 Types of Brand Names?
A brand name is the very first aspect of the business that people would come across and these can be segregated into 9 different categories.
4 min read
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