8 min readHow Did IKEA Become an Iconic Brand? | IKEA Branding Case StudyIKEA's branding case study talks about the business strategies, brand strategy, visual identity, and marketing tactics employed by IKEA.
7 min readWhat Are The 9 Types of Branding You Should Know About?The multiple varieties of brands that we see around us follow one of the nine types of branding strategies to ensure success and growth.
2 min read6 Parts of Every BusinessAny successful business creates something that’s valuable for people who want it or need it, in exchange for a price they’re willing to...
5 min read12 Different Types of BusinessesThough businesses seem to be different on the outside, they could be broadly categorized into 12 different types based on the forms of value
